Category Archives: marketing/promotion


As a small-business owner on a budget, I’ve started using viral marketing referred to as an internet meme on Facebook and Twitter to advertize my seamstress services.  1) It allows me to show potential customers the type of services I can provide.  2) It’s “sticky”.  People connect with the images and hopefully remember me when they end up in a similar clothing situation. 3) People are sharing this stuff with their friends.  Pictures are getting more views and shares than anything else I have shared on my business’ facebook wall.

Here’s a slideshow of my low-budget advertizing…

So you want to start a small business…

Earlier this year, I was in a situation where I literally started a business in 2 days.  After finding out that I was about to have a severe reduction in hours at my contract seamstress job, I managed to make the following things happen:

A business name: Clothing Hospital – I needed to make it crystal clear to people that I was there for fixing/mending/altering their clothes.  I was not there to make things from scratch.

A logo: My logo depicts exactly what my business does.

logo for Clothing Hospital

A location:  I couldn’t run this out of my home.  Luckily I have friends that are kind enough to let me work out of their space. [Thank you April at Fabricker]

A phone number: you really don’t want to use your personal number for your business.  With tools like Google Voice, you don’t need to.

Business cards:  I made a small batch of cards on my home printer until I could place an order.

Web site:  Sadly, the url I wanted was taken. Since I was low on time, I decided to add a page for the store front to my existing web portfolio.

Social Media: as much as I dislike having to keep an eye on all of this stuff, maintaining a Facebook and Twitter presence is a necessary evil.

DBA:  I was already listed as a sole-proprieter in Travis County with a DBA of Spinsta, but I went ahead and filed this one too.

Sales Tax:  Because of my other business venture, I already had a permit.

Marketing:  Having worked in the industry before, I went through my existing client list, and sent out a targeted message to all the businesses that had sent me referrals.

I did all of this in two days.  I got a text about the downsizing on Wednesday, and Saturday I was in my new space.